Given that an individual getting divorced is something which they may only do once in their lifetime, it stands to reason that divorce lawyers need a steady stream of new clients for their business to survive. If they do not have new clients asking for their services, there will come a point when their revenue declines to zero and for any business that signals the end.

So, if divorce lawyers want their businesses to flourish it is beholden on them to seek ways to attract prospects who hopefully become paying clients. This leads them to the question “Where can I find these new clients?”. To help answer that question, below we have outlined ten ways divorce lawyers can attract new clients to their business.

Guest Blog Posts: Look for local businesses that have blogs on their website. Contact the business owner offering to write one or more guest blog posts that will provide useful advice related to divorce and family law. In return, you request a link in the post back to your website.

Social Media: There are countless social media platforms online and some research may be required to identify those which your target audience use. Facebook is most likely to be one and here you can create a page, post useful advice, and link these to your website.

Email Marketing: Email is one of the most successful forms of marketing online, and it can work for any business. You attract subscribers by offering a free guide to divorce, for example, and then email your subscribers regularly with advice and tips.

Guest Podcasting: This works great if you are happy to talk about divorce law. There are thousands of podcasters and if you find some which are lifestyle-related offer to provide an interview or a talk about divorce. It adds to your authority as a divorce lawyer and can generate traffic to your website.

Host Webinars: Webinars are a superb way to connect with your target audience and add further to your authority. You give an online presentation for about 30 minutes to an hour and at the end highlight the services that you offer.

Ask For Referrals: One of the oldest, but also one of the most effective ways to gain new clients, is to simply ask your current clients to refer you to any of their friends and family who may also require legal advice.

Follow Up With Past Clients: Similar to the previous tip but here you contact past clients, first, as a courtesy call to see how they are. During that call, you ask them to pass your name to anyone they might know who needs a divorce lawyer.

Paid Advertising: This can be done both offline and online. One of the benefits of using online paid advertising, such as Pay Per Click (PPC) is you can target your ads to the demographics and location that match your ideal prospects.

Video Marketing: Creating short informative videos and publishing them on YouTube is a quick and easy way to get ranked on Google’s first page, and given the popularity of video, it is the ideal medium to promote yourself.

Networking: Another timeless classic but often underused. Networking should not just occur in business environments but socially as well. Never be afraid to mention what you do, because the person you are speaking to as they, or someone they know, might just need a divorce lawyer.